Brand Strategy
Develop and refine your brand identity, positioning, and messaging to ensure a cohesive and compelling brand presence.
We help you resonate with your target audience and differentiate your brand in the marketplace.
To develop and refine your brand identity, positioning, and messaging to ensure a cohesive and compelling brand presence that resonates with your target audience and differentiates your brand in the marketplace.
Brand Identity Development
Help with ideas on how to elevate your brand logo and other visual elements such as color schemes, typography, and imagery to create a distinctive and memorable brand identity.
Brand Guidelines
Develop comprehensive brand guidelines that outline the proper use of visual elements, tone of voice, and overall brand presentation to ensure consistency across all platforms and materials.
Brand Positioning
Conduct thorough market research to understand the competitive landscape, target audience preferences, and market trends.
Unique Value Proposition (UVP)
Define the unique value proposition that sets your brand apart from competitors and clearly communicates the benefits and value to the target audience.
Positioning Statement
Craft a clear and concise positioning statement that encapsulates the brand’s essence, target market, and key differentiators.
Brand Messaging
Develop core messaging that reflects your brand’s values, mission, and vision, including taglines, slogans, and key messages.
What we offer
Invaluable brand strategy marketing expertise
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Tailor messaging to different audience segments to ensure relevance and resonance with each group.
Create compelling brand stories that connect emotionally with the audience and reinforce the brand’s identity and values.
Design and execute marketing campaigns that align with the brand strategy and effectively communicate the brand’s message.
Help with contacts and ideas to produce high-quality content, including blog posts, social media updates, and videos that reflect the brand’s identity and messaging.
Enhance the brand’s digital presence through website design, SEO, social media engagement, and online advertising.
Grafters is a project I have dedicated the past three years to at Cat Footwear. It highlights our core belief in the power of craftsmanship
Proven on Site is a project designed to elevate and humanize the work side of the Cat Footwear business.
Fragmented Future addresses the new and ongoing financial, geopolitical, and other challenges that weigh heavily on consumer confidence.
This year, I worked on a Depop activation where we upcycled some of our old footwear by collaborating with influencers who specialize in shoe design and customizations.
Part of my experience involves working with and supporting key distributors globally.
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